The Transformative Power of Special Olympics: Building Inclusive Communities

By Kegan Bray, Senior Vice President, Growth Practice Manager, Lido Advisors

When I reflect on the true meaning of philanthropy, my younger brother immediately comes to mind. From an early age, he faced challenges few of us can imagine, yet he found joy, confidence, and belonging through the Special Olympics. From the first event, his excitement and dedication was inspiring, not only for me, but for our entire family and community. The Special Olympics gave him several opportunities: new friendships, confidence, and pride in competing. His journey became my “why,” showing me firsthand how meaningful engagement can transform lives. 

Watching my brother compete made me realize that philanthropy, at its core, is a movement founded in the idea of creating opportunities for people to grow, connect, and feel supported. And this movement is felt globally. The Special Olympics engages over 4.6 million athletes and unified partners along with over 1.2 million coaches and volunteers across 200 countries in more than 30 sports year-round. Behind every race, every jump, every cheer, is an army of volunteers ensuring that each athlete has what they need to succeed. Volunteers may serve as “buddies” for athletes, staff stands, or conduct event planning while providing the foundation that turns events into community. Even for those that are not involved in the competitions, there are plenty of ways to contribute like plunging into chilly waters at a Polar Plunge event. The list of opportunities for participation is extensive and allows individuals to support athletes and celebrate their achievements. 

Participation in the Special Olympics has measurable benefits. Athletes report higher levels of self-esteem, social engagement, and life satisfaction, particularly when they feel competent and supported. Families and coaches notice improvements in social skills and confidence, highlighting how these programs strengthen both individuals and communities.  Confidence and independence gained through sports can have a natural way of reaching families and communities as well. For my brother, these impacts were transformative, giving him opportunities to connect and thrive with those around him. 

Here in Tampa Bay, the Special Olympics’ influence is particularly visible. Florida hosts one of the largest Special Olympics programs in the country, serving over 76,000 athletes statewide. Local athletes participate in sports ranging from bocce ball and cheer to track and swimming, supported by over 51,000 volunteers. My brother’s experiences mirror the broader community’s opportunities – whether through local competitions, Unified Champion Schools, or volunteer-driven events, Tampa Bay fosters a culture of inclusion and celebration. 

Special Olympics proves that inclusion isn’t just a concept – it’s a daily, lived experience. For anyone looking to get involved, my advice is simple: start with what matters to you, contribute consistently, and lead with curiosity. Ask organizations how you can help, not just what you can give. Show up. Listen. Volunteer. And most of all- celebrate. The impact is felt by those you support and enriches your own life in unexpected ways. My brother’s story is just one example of how inclusion, connection, and community can transform experiences. Supporting the Special Olympics, or any organization that uplifts others is an opportunity to make a lasting difference, strengthen bonds, and help create communities where everyone has the chance to shine.